Eighty-one percent of customers in the UK prefer eco-friendly packaging materials, and 80% believe online shipments contain excess packaging. In that case, the packaging can often make or break the customer experience. It’s also not just the product itself that speaks for your brand: the brand packaging, packaging design, and packing materials also help to tell your brand story.įor example, suppose your brand focuses on sustainability efforts. It’s important to use every touchpoint to create a branded experience that sets you apart from competitors and creates a memorable experience for your customers. In ecommerce, merchants have fewer touchpoints to impress and wow customers versus physical retail. Why is the unboxing experience important? Tells your brand story Its purpose is to give additional value to your customer, as well as to your business, through the creation of a memorable and shareable experience. What is an unboxing experience?Īn unboxing experience is when customers open a package and take out the items inside. Marketers want to produce more unboxing content, with 42% hiring creators to make these videos.
Research backs this up: 42.2% of customers find reviews to be helpful types of influencer content, with 13% looking to unboxing videos versus just 6.1% being influenced by images or videos of a product. As such, the unboxing experience matters. But if you want a more in-depth look at a product, the next type of content you’ll likely come across is unboxing videos. When shopping for a new product, one of the first actions you probably take is reading product reviews.
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